Visibility in Perplexity. Every answer shows its sources.
Perplexity is built around citations: every answer lists the pages it read. That makes it the most transparent engine to optimise for — you can see exactly whose content won the answer, and go win it.
How it works
How Perplexity picks its sources
01
PerplexityBot powers search
Perplexity's documentation is explicit: PerplexityBot surfaces and links sites in its search results and is not used to train foundation models. Allow it if you want to appear.
02
Live fetches are separate
Perplexity-User fetches pages when a user asks; robots.txt changes can take up to 24 hours to apply.
03
Citations are visible
Because sources are listed, you can see which competitor pages and third-party articles win each answer.
What we measure
What Outbloom tracks in Perplexity
- How often Perplexity names your brand across the questions your buyers actually ask
- Where you appear in the answer — first recommendation, one of several, or a passing mention
- Which competitors Perplexity recommends instead of you, prompt by prompt
- The pages and domains Perplexity cites, and which of them mention you
- How Perplexity describes you: sentiment and the attributes it attaches to your brand
- Week-over-week trend lines, so you can see what your work actually moved
What we do about it
How we raise your Perplexity visibility
Let it in
Robots.txt, CDN and bot-protection settings checked so PerplexityBot can crawl you.
Beat the cited page
For each important prompt we study the pages Perplexity cites and build something more useful and more current.
Show up where it reads
Coverage on the third-party sites Perplexity cites most for your category.
Measure citations, not guesses
Weekly tracking of how often your pages are cited and your brand is named.
This is the work of our AEO & GEO and SEO services, backed by content written for AI answers.
FAQ
Perplexity visibility, answered
How do I rank on Perplexity?+
Allow PerplexityBot, publish the most useful page for the question, keep it current, and get covered on the sources Perplexity already cites. Because Perplexity shows its sources, you can see exactly what you're competing with.
Does Perplexity use my content for AI training?+
Perplexity states that PerplexityBot is used for search results, not for crawling content to train foundation models.
Find out what Perplexity says about you. Free.
Run a free AI visibility check, or talk to us about doing the work with you.
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